Backlinks and how they can get you on the first page of Google
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For any web page to be ‘ranked’ in the search engines and attract searchers it’s essential it has backlinks. Backlinks have three key elements, the web page from which the backlinks originate, the anchor text of the backlinks and what’s on the page to which the backlinks directs the visitor to.
The amount of backlinks
The majority of search engines take into account the quantity of backlinks to a web page when deciding where this page should be presented in the search results.
The origin of the backlinks
The source of a backlink can pass authority and indeed visitors to the page to which it points. But ‘votes’ cast via backlinks from trusted or authoritative pages to a page have greater influence over the search engines perception of this page than backlinks originating from pages with less ‘trust’ or authority. Real examples of trusted sources of backlinks carrying higher authority are pages belonging to education (.edu) and government (.gov) web sites..
Google Page Rank
Google has the notion of ‘page rank’, this is the property it attaches to a page it considers to have a history of accumulating authority from backlinks..
The ‘anchor text’
When you see a backlink on a web page it sometimes has a label a word or text related to the information at the page to which this backlink is pointing, what this ‘anchor text’ says has influence upon the value the search engines give to the link. Relevance is the first principle for the majority of search engine algorithms and it follows if the content of the page is about ‘drying chillis” then it is from a search engine’s point of view, more valuable for the backlink’s anchor text to this page to contain the word ‘chilli’ as opposed to a related term such as ‘drying spices’.
Common problems
It’s not unusual for newbies to confuse the quantity with the quality of backlinks and become quickly perplexed by their lack of progress For example if all of your backlinks to your ‘parenting’ page come from sites not related to ‘parenting’ then whilst you have backlinks they will almost always bring you the wrong traffic.
How to create backlinks
So let me tell you my fail safe approach for getting backlinks that will make the search engines love you and bring the right type and relevant visitors to your web site:
- When you start you should focus on selecting the right keywords.
- I always set out to put together a keyword cloud.
- You should always begin by identifying a key word or phrase which has a a constant and high amount of traffic.
- The fastest and cheapest method to find out how much traffic a keyword or key phrase is getting is to use the Google keywords discovery tool.
- I analyse words and search phrases relative to my primary phrase and build my ‘cloud’.
- I then manufacture content in the form of articles and videos in which I have embedded backlinks with the correct ‘anchor text’ to my ‘money’ or ‘target’ page and push these to a wide range of content directories.
- When I write my content I do so with the visitor in mind so as each piece of content attracts backlinks to itself as well as sends backlinks to my target pages.
