The effect of back links on your web pages
Before putting any effort whatsoever into creating any web pages you should have considered how you intend to get people to visit and ‘consume’ your content. It doesn’t matter if you’re in business, indulging in a hobby or trying to inform others with your web pages you are going to want to attract the attention of other people. You want the majority of visitors to come from search engines. The search engines generate targeted traffic and the great news is its costs you nothing.
Search engines make money through presenting searchers with answers they are looking for. The precision of the results presented to the searchers are a key factor in maintaining search engine user loyalty. More users returning, means more popularity and more sales. The search engine objectives are very similar to the ones you should set for your web pages.Get more users and get them to return often.
So what should you do?. There are two paths to achieving this and the good news is you can if you have the money do both. You can work hard to produce very good content and publish it on your web pages or you can advertise using methods such as Pay Per Click or Google Adwords.
Search engines see nothing but keywords or key phrases everything else on the Internet is invisible. Search engines perform searches based upon the keyword or key phrase entered by the user. The search engine goes and looks in its vast index of web pages and selects the most relevant web pages and then returns them in a list that is ordered in terms of relevance and authority. Search engines use relevance and authority to decide what pages get returned and presented to the searcher.
Authority is determined in the main by search engines view of how many back links a web page has and relevance is related to the presence of keywords in the content of the web page(s). The number and authority of the back links to a web page help the search engine determine the position the web page will occupy in the list of pages.
Back links are the most important factor in optimising your pages for the search engines.
Back links have two important properties their ability to influence your page ranking and their ability to bring traffic to your site from places on the Internet. Users will follow links they find in content if the back link is labelled with relevant text. The text label on a back link is often commonly called ‘Anchor Text’ and is used by search engines in the algorithms that determine back link value. Back links can vary in value.
Back links from pages with authority in eyes of the search engine can pass authority onto your web pages.The more authority a web page has the more authority is passed on to you.
