What Everyone Should Know about the Laws of Persuasion
In a German study it was found that blonde women performed intelligence tests more slowly after having read jokes that were about the supposed stupidity of blondes. The study used around 80 women with various hair colors and appeared to show how the suggestion that blondes were less bright adversely affected their confidence.
Whether we like it or not we are all highly suggestible creatures. While we possess the ability to think and to reason doing so uses valuable energy. So if we can take a short cut by following a prompt provided by someone else we will. Human psychology underpins an understanding of persuasion techniques.
Effective and winning sales people are experts in the power of persuasion. When out shopping for clothes you’ve probably run into the sales person who tells you that you look great in everything you try on, just to get a sale. It’s only when you get home and reflect on your purchase that you realize that you were persuaded to part with your cash by the flattery of the sales person.
Persuasion techniques that are commonly used include using someones name in a familiar and friendly way. You’ll have probably encountered this yourself, perhaps from telephone sales executive, who suddenly becomes your new best friend when they have your Christian name.
A commonly employed technique is to use the same words, language and accent as the person you are trying to persuade. Adopting the same tone of voice, choice of words and accent is a persuasion technique that is commonly employed.
And another common persuasion technique is to use very positive, upbeat, motivating words. The human subconscious is particularly susceptible to these subtle messages.
Some knowledge of persuasion techniques can be useful to everybody. These techniques can be very useful to parents. You can use these techniques at work with colleagues or team members.
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