Just How Fashion Has Changed To Survive The Global Recession
Seeing as were knee deep in the recession with many businesses going under, how has it effected the world of fashion? Designers used to using high end materials that cost alot, are now expected to use cheaper material but still achieve the same effects. Some dsigners have come out of their shells and created unique inspiring designer clothes. Before where the money was there to spend to solve a problem, they now needs an amount of creativity to solve the problem, and are creating some inspired and interesting works. The designers that tapped into the spirit of the times and choose alternative means to the catwalk to demonstrate their lines. Designers are having private meetings with fashion editors and buyers or doing smaller functions to show off their collections -getting rid of all glamour. Designers seemed to have gone one or two ways, catering to the rich who are safe from the recession or targetting the general public which smaller price tags and simpler designs.
Shops like Debenhams has reported that their designer ranges have actually seen a boost in sales with womens and mens fashion. The beauty market has also seen rises with brands like dermalogica and Eve Lom making profits. Where shoppers are actually thinking wisely about their purchases and buying clothing that is high end in everything expect the price tag. The retail store announced a double digit growth in sales going upto xmas while sales and profit are increasing while the compnay try to reduce its debt.
The demand in America and Europe was dropped, in the Middle East demand has risen. So desingers have started focusing on the Middle East market to gain back the lost revenue from the American and European markets.
So while people arent spending the huge amounts on clothing as they once used to, they are still spending- just wisely. The fashion market and other marketsfor example the skincare market is still shifting products off the shelves. The designers are embracsing the recession as a challenge, rather than letting it have a negative effect on their business.
