Top 3 Mistakes Made By Affiliate Marketers
Affiliate marketing is big businesses these days. The increasing number and variety of ecommerce sites these days means that there are lots more pieces of the pie to go around and affiliates can make money whilst sending more sales to an online retailer. When it comes down to it, both parties win. However, as with any developing industry there will always be common mistakes that are made. Lets take a look at three of the most common and fatal mistakes made by affiliate sellers.
Thinking too small. Be very careful when moving into an unknown market that you don’t forget just how big it has to be to support not only the actually sellers, but also affiliates underneath them. This site selling snowboards for example may be able to survive, but seeing as they will only pass on around 10% of the profits to affiliates, it is unlikely that affiliates sites could servive in such a niche. Affiliates then need to think about the larger market and try to cover as many niches as they can whilst still remaining competitive.
Thinking too large. When products cost a great deal of money, like buying a swimming pool or luxury cruises for example, sellers take a lot of time over their decisions. People are very unlikely to follow an affiliate link and book an expensive holiday right then and there. They will do more research, ask relatives, go to travel agents etc. They will then actually buy the item a little bit further down the line, by time your affiliate referral tracking would have been lost. Sticking to smaller items like gifts and ebooks for example is far more likely to get results and people are more likely to buy these quickly.
Not strong enough. You need to remember that the online publicity arena is very competitive and you will be in the ring with not only other affiliates, but also those merchants who you are affiliates for. Of course, whilst they are marketing themselves with the goal of getting 100% of the sale, you are marketing for usually a much smaller percentage. What this essentially means then is you need to put in more effort or more ingenuity to keep ahead of the others.
