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According to recent reports the new way to get your clients more loyal and coming back for more is to have your office scented by perfume. Whilst most communication between the advertisers and consumers is either visual or audible, some retailers are looking to scent marketing to reel in their customers. On the high street we are confronted by so many stores it is overwhelming. continue reading »

The fragrance market is made up of a staggering amount of scents. Some old, some new, some strong and some subtle. Perfume fragrances are sourced from every continent on earth but the biggest markets tend to be in the west.Most sales have been dominated by the west, where image consciousness and disposal income is more abundant. continue reading »